Halloween is fast approaching, and if you run a print-on-demand (POD) business, it’s the perfect time to capitalize on this highly popular and profitable season. In 2023, 73% of consumers planned to celebrate Halloween, spending a staggering $12.2 billion (NRF). With numbers like these, 2024 promises to be another record-breaking year for Halloween-related sales, and POD businesses can get a slice of that pie by offering unique, customized products.
This guide will cover the best Halloween products to sell in 2024 to make your POD business stand out and boost your sales. From home decorations to party essentials, costumes, and personalized gifts, here’s what you should focus on.
To maximize your sales during Halloween, you need to offer products that fit the season’s theme and cater to the needs of consumers. Below are the key categories for the best-selling Halloween products in 2024:
Home decor is a major focus during Halloween, with consumers wanting to turn their spaces into spooky environments for parties or simply for fun. Here are some top home decoration ideas:
Halloween is synonymous with parties, making it an excellent opportunity to sell party supplies. Customers will be looking for unique and spooky products to help set the mood:
Halloween wouldn’t be complete without costumes. Costumes and related accessories are some of the most sought-after items for Halloween celebrations:
Personalization is a huge trend in ecommerce, and Halloween is no exception. Offering customized products gives your customers a way to create unique gifts or decor items that stand out:
Now that we’ve explored the top categories, let’s dive into the specific products you should offer in your print-on-demand store this Halloween season. These items have proven to be customer favorites and are predicted to perform well in 2024.
Halloween ornaments are consistently top sellers, as people love decorating their homes, trees, and porches with spooky items. Traditional designs like pumpkins, ghosts, witches, and black cats are evergreen choices. However, consider offering a range of ornament designs to cater to different styles, from cute and whimsical to scary and gothic.
Canvas art is a great product to offer for home decor enthusiasts. Spooky Halloween-themed art, such as haunted forests, eerie graveyards, and gothic castles, can elevate the ambiance of any room. Offering customizable canvas art where customers can add names, dates, or messages will help you stand out in a competitive market.
Clear acrylic plaques are decorative pieces that are perfect for Halloween decor. They can be customized with spooky designs such as ghosts, witches, and pumpkins, and can also include family names or Halloween greetings. These plaques often look striking when illuminated, making them a great product for both home decor and party props.
Pillow covers are a simple yet effective way to add a Halloween touch to everyday home decor. Designs featuring skeletons, jack-o-lanterns, bats, and eerie text are popular choices. To maximize sales, offer themed collections or bundles, such as matching pillow covers and blankets.
Ghost blankets are a must-have product for Halloween. Customers love cozying up with themed blankets featuring spooky characters like ghosts, skulls, or creepy creatures. Consider offering designs that feature glowing-in-the-dark elements or bold, blood-red accents to add an extra spooky touch.
Tea towels are another practical yet festive item to offer in your print-on-demand store. These towels can be used in kitchens and dining spaces to bring a Halloween theme to everyday tasks. Designs featuring creepy text paired with iconic Halloween symbols like bats, witches, and haunted houses will attract buyers.
While the items listed above are some of the best-selling products for Halloween, there are a few more options you should consider adding to your lineup to meet customer demand.
Outdoor decorations are essential for setting the Halloween scene in front yards and porches. Products like door signs, doormats, pumpkin lanterns, and wreaths are perfect for creating a spooky atmosphere outside the home. These items are popular with customers who enjoy decorating for trick-or-treaters or hosting outdoor Halloween parties.
Party supplies like banners, greeting cards, and stickers are perfect for customers who are planning Halloween celebrations. Offering a variety of party products in matching sets can encourage customers to buy more items at once, increasing your average order value.
Now that you know which products to focus on, here are some key strategies to help ensure your print-on-demand business is successful during the Halloween season.
As mentioned earlier, personalization is one of the best ways to differentiate your products from the competition. By offering customization options, such as allowing customers to add names, dates, or special messages, you’ll provide a more unique product that customers are willing to pay a premium for.
Grouping products into themed sets or collections can help increase sales by encouraging customers to purchase multiple items. For example, you can offer a Halloween decor collection that includes matching pillow covers, blankets, and canvas art. Bundling products also allows you to offer special discounts, making the purchase more attractive.
Keep an eye on popular trends for Halloween 2024. From classic horror characters to modern pop culture references, incorporating current trends into your designs can attract more customers. Whether it’s a viral meme or a popular movie character, timely designs can boost your product’s appeal.
Halloween shopping often begins in late summer, so it’s important to start promoting your products early. Consider offering early bird discounts or promotions to get customers excited and secure orders ahead of time. Social media platforms like Instagram, Pinterest, and TikTok are great for showcasing your Halloween products and driving traffic to your store.
Since customers won’t be able to see or touch your products in person, high-quality mockups are essential for showing them what to expect. Use professional-looking mockups that highlight your designs in realistic settings. For Halloween, consider using mockups that feature spooky backgrounds, party settings, or seasonal decorations to make your products stand out.
Halloween 2024 presents a massive opportunity for print-on-demand businesses to boost their sales by offering unique, customizable products. By focusing on the key categories of home decor, party supplies, costumes, and personalized gifts, you can tap into the growing market for Halloween merchandise.
Offer personalization, create themed collections, and promote your products early to maximize your success. By offering high-quality, spooky designs and capitalizing on the Halloween season’s popularity, you’ll be well on your way to making 2024 your most profitable year yet.
Custom POD Design is a creative platform specializing in design and Print On Demand services. Focused on the design industry, this website offers personalized solutions for various products ranging from blanket, pillow, canvas card to decorative items.
